banking, not much differs in what Bank A and Bank B
offer to customers.
the golden question in banking is often this: How do you
set yourself apart from the others?
Lipman thought the best way to do that was keep it
simple, while also providing a welcoming experience each
time someone walked through the front door.
After 40 years in the business, Lipman steps away,
feeling good those two tactics worked at Westbury Bank.
were a very small institution at the time, Lipman said
about what the state of Westbury Bank when he started
with the company. The big competitors back then were
the same ones today, but they had different names back
then, like Associated Bank, US Bank, Chase Bank and BMO
were like a dwarf compared to them. (I) really wanted to
become the No. 1 finance institution in the county.
According to Kirk Emerich, Westburys executive vice
president-investor relations and chief financial officer,
assets have grown from $125 million to $750 million in
the last 20-plus years. The banks assets were $40
million 40 years ago.
Im a very happy guy, Lipman said, adding hes very
proud and the bank will hold a special place in his
built a good machine here, Emerich said.
Lipman resigned as chief executive officer in 2015. In
July 2015, Greg Remus was named his successor, effective
Oct. 1, 2015. Lipman stayed onboard as chairman of the
board to help with the transition of leadership.
time for him to step aside has arrived.
work is complete here, Lipman said.
Lipman started with Westbury Bank in its finance
department, working with the business accounting.
Things were a little different back then, Lipman said.
We had ledger cards and no computers and we were
savings only. We didnt have any checking accounts.
was a pretty simple business.
Lipman got into banking because he loved the idea of
helping customers reach their dreams, such as getting
customers a loan for their first house.
Its not just a bunch of numbers, Lipman said. But
its really the people part of the business. I always
found it very rewarding that youre helping families
with buying a home, financing education. You make a real
difference in your community. And you get to know
Later, Lipman advanced to the role of operations
officer. In 1991, he became president. Two years later,
Lipman became CEO and became chairman of the board in
wanted to build an organization that supports a
community, he said when asked what was his goal when he
Banking has become a commodity, Lipman said. Theyre
all pretty much the same services. So its really the
people, the brand and now with the fact that people are
banking through technology, how does your brand come
About 10 years ago, Lipman said the company did a
branding study, see how customers perceive Westbury.
really focused on those characteristics, how we handle
our customers, how our technology looks and how we treat
each other incorporates that brand, Lipman said.
Thats why, I think in the last 15 years weve grown to
the point where we have.
Lipman pointed to another example of how he believes the
bank separated itself from others: the logo.
Theres certain characteristics about it that shows
were not stuffy, Lipman said. Our name is small case.
Most banks are big. Were equal to everybody else and I
think thats why it made the difference and why were
No. 1 in deposits in Washington County. We have more
Before arriving at Westbury, Lipman was in public
accounting for five years and spent a lot of time away
from his young family. He eventually decided he had
enough of life on the road.
Chicago native who went to college at the University of
Wisconsin- Whitewater found and fell in love with West
Its a great community, Lipman said, adding, No
Reminiscing about his career in a conference room at
Westbury Banks location on South Main Street in West
Bend, Lipman said, I remember, our building was really
small here. In the early 80s, we had like eight teller
windows. Things have changed a lot.
Lipman doesnt want to call it retiring. Instead, he
called it one door is closing and another one is
plans to continue his involvement with Frank Lloyd
Wright Foundation among other opportunities, including
the end of the day what makes a bank different is the
relationships, Emerich said. Whether its on the
retail side, dealing with customers, or on the
commercial side, dealing with business customers.
think weve built the right team to do that.