Amazon Prime Day 2017: Everything you need to know about Amazon’s shopping extravaganza

Prime Day, Amazon’s summer shopping event, is back for its third appearance. On Monday, July 10, Amazon will offer deals for thirty hours on more than 100,000 products on its sites around the world. Bargain hunters can track all the action via the company’s Prime Day landing page.

For those who’ve yet to check out Prime Day, the event’s purpose may seem unclear. The company originally touted it as a “global shopping event with more deals than Black Friday,” but July lacks major gift-giving holidays like November and December do.

To keep Prime Day important to consumers, Amazon is giving people a reason to shop—and that’s by offering more deals, better deals, and higher stock of the best deals. For those reasons, we expect to again see some good buys this year and a general improvement on sale prices compared to last year. Here’s what you need to know about the day, and how to prepare.

Note: To take advantage of Prime Day sales, you must be a member of Amazon Prime. This service is Amazon’s $99-a-year club that offers free two-day shipping on orders, as well as a litany of frills like free premium video and music streaming, free online photo storage, a Kindle lending library, and various promotional offers. New Prime members get a free 30-day trial, which means you can sign-up, get the Prime deals, and then dump the membership before the $99 fee kicks in.

Prime Day: A brief history

Truth be told, the first Prime Day wasn’t that great. Amazon introduced the day in 2015 to celebrate the company’s 20th anniversary—and of course increase its number of Prime members. As for the sales, there were a few decent deals, but critics and shoppers largely agreed the day was a bust compared to the holidays.

In 2016, the deals got better, but smart shoppers still had to do some legwork to separate the good buys from the bad. Prime Day 2016 was also hit with technical issues surrounding Amazon’s checkout system. And last year’s sales saw some stiff competition for Lightning Deals, with many of them selling out crazy fast.

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(For the uninitiated, Lightning Deals generally offer some of the best sale prices on Amazon. They feature limited stock available at a low price for a limited time, which makes the demand for them that much higher.)

What to expect from Prime Day 2017

Similar to 2016, Amazon is planning for nearly a week of sales as an appetizer for the main deals smorgasbord. From July 5 through July 9, Amazon will offer deals based on a daily theme:

July 5th: Alexa voice shopping

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