Apple Pay rival Fitbit Pay launches in UK, is available with fintech challenger bank Starling

Apple Pay is currently available with a number of lenders, including Italy’s UniCredit, Russia’s VTB Bank and Britain’s Barclays.

Banks that support Android Pay, meanwhile, include Spain’s Santander, Britain’s Royal Bank of Scotland and Ireland’s Ulster Bank.

San Francisco, California-based Fitbit’s payment processor is currently offered mainly by U.S. banks. The only European lender other than Starling to offer payment via Fitbit is Swiss bank Cornèrcard, according to the tech company’s website.

Fitbit said its partnership with Starling represented an opportunity for international expansion.

“By working with banking institutions globally, we have the opportunity to expand our reach around the world to drive engagement with existing customers and attract new ones,” Des Power, senior vice president and managing director at Fitbit International, said in a statement Tuesday.

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