Axis Bank bets on Aadhar, mobile apps to expand digital transactions

Axis Bank, the country’s third largest private sector lender, is looking to expand the scale of its Such transactions currently make up 70 per cent of the bank’s overall transactions compared to branch banking which accounts for only 12 per cent.

“Our intent is to increase the volume of People are getting used to it and it is on us how we intensify the digital operations. At present, contribute around 70 per cent to our total transactions and we see lot of opportunities in this space driven by Aadhar-enabled payments and based banking”, said Sidharth Rath, group executive (corporate relationship group and transaction banking).

transactions of surged 140 per cent while moved up 36 per cent in last fiscal, largely due to that significantly suck cash out of the system.

“All our customers are digitally enabled. are growing 50 per cent year-on-year. Last fiscal, grew exponentially because of demonetisation,” Rath said.

In its earnings presentation, said its digital financial transactions grew 66 per cent for the quarter ended March 31, 2017. The transaction volume on the digital channels rose 87 per cent in this quarter whereas transactions tumbled 17 per cent. The bank’s transactions volume spiked 54 per cent year-on-year (y-o-y) and spends were up 76 per cent y-o-y.

The bank continued its transactions and payments business momentum with card spends (and debit cards) rising 87 per cent y-o-y in Q4 of last fiscal. The bank has a strong positioning in the payments space with a share of 10.9 per cent in credit cards, 4.9 per cent in debit cards, 44 per cent in forex cards and 17.7 per cent in merchant acquisition.

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