Catchy cod! Norway’s central bank cashing in on comedy rap video | Reuters

OSLO May 25 Norway’s central bank has landed a
viral hit after dropping a comedy-style rap music video about
turning cod into money to launch its new series of
maritime-themed bank notes.

With bizarre lines such as “see the cod, a fat, fine and
Norwegian one,” the video features central bank governor
Oeystein Olsen as “DJ Codfather”, peering out the window of his
central Oslo office through a pair of binoculars.

“The cod comes now,” Olsen says as he turns to the camera.

The first two notes, of 100 and 200 Norwegian crowns ($12
and $24), will be launched on May 30, the smaller bill featuring
a Viking ship and the larger one a cod. bit.ly/2dMSgQY

The unlikely promotion, a remake of a 1980s comedy skit, is
also a light-hearted attempt at educating Norwegians about
safety features in their new bills, including holograms and
near-invisible sections of microscopic text.

After two days the video exceeded 16,000 views on YouTube,
far more than more serious postings such as the central bank
governor’s annual policy speech, which has been seen just 85
times since February.

With its long, rugged coastline and rich fisheries, Norway
has for centuries been a large seafood exporter, while in recent
decades offshore oil and gas exploration has become its single
biggest source of revenue.

While the new bills cost 20 percent more to make than the
old, they are expected to last up to 50 percent longer, the
central bank said.
($1 = 8.3202 Norwegian crowns)
(Reporting by Terje Solsvik, editing by Patrick Johnston and
Pritha Sarkar)

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