Of all the brands who’ve doubled down on social media influencers, no one did it more enthusiastically than Dolce & Gabbana. Since Fall 2017’s menswear show opened with YouTube king Cameron Dallas, Dolce’s collections have become synonymous with SEO-friendly stars that people over the age of 30 may have trouble recognizing. While the move made for trending topics and appealing onstage romps–never change, Austin Mahone–for Spring 2018, Domenico Dolce and Stefano Gabbana were ready to go back to basics. While they gave their social media darlings their own #SecretShow last night at Bar Magenta, the designers reserved their Spring 2018 runway for the best models of the moment.
Starting with Italian stunner Giulia Maenza, Dolce devoted over a hundred looks to the vampy model squad who have been ruling Milan. There was chic Wisconsin native Lex Herl in one of the collection’s Queen of Hearts prints, Gisele Fox in a pixie cut and tailored tuxedo, Dominican rising star Manuela Sanchez trying out a bit of Sicilian glamour, and Chinese beauty Cong He continuing her domination of the week’s top shows. By the time Maartje Verhoef closed in a playing card crown, Dolce had delivered an expansive overview of Milan’s top faces.
While their army of influencers looked on from the front row, Dolce & Gabbana returned to the superstar model territory that the designers shaped into Milan’s norm decades earlier. Lest we forget, this is the brand that sent Gisele Bündchen down its runway in a metal corset and regularly featured Linda Evangelista, Naomi Campbell, Kate Moss, and the entire 90s brigade. By giving those #DGMillennials their own moment to shine, Dolce and Gabbana placed the focus back on fresh talent–a welcome development for all would-be-supermodels.