Ford, Domino’s to Test Consumer Appetite for Driverless Delivery

Driverless pizza delivery will take a test spin of sorts in Ann Arbor, Michigan, as Domino’s Pizza Inc. and Ford Motor Co. team up to research reactions to robots bringing dinner to the driveway.

But while the hot pies will arrive in an autonomous-capable Ford Fusion, there will still be a company engineer at the wheel, manually driving the car through the streets of the Midwestern city that is home to the University of Michigan. The goal of the partnership is to examine how customers react to stepping out of their homes and walking to the car to fetch their pizza from a locked warming compartment, rather than having it carried to their doorstep.

“We’re interested to learn what people think about this type of delivery,” Russell Weiner, president of Domino’s USA, said in a statement. “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food?”