Google Fiber won’t be offering packages of traditional television service in the future. In a recent blog post, the company has said it’s focusing on its main goal—”to bring superfast Internet to more people.”
When Fiber gets to its newest markets in Louisville and San Antonio, it’s going to just offer Internet, without the traditional TV packages.
“[M]ore and more people are moving away from traditional methods of viewing television content,” writes Google’s Cathy Fogler. “Customers today want to control what, where, when, and how they get content. They want to do it their way, and we want to help them.”
Google will continue to offer TV service in markets where it has already been offered, even though, as Fogler notes, more customers are choosing Internet-only options.
Customers that pay for traditional TV are a relatively small part of Google Fiber’s customer base. The last reliable estimate, published earlier this year by DSLReports, shows that the service has just over 84,000 paying TV customers—although the meaning of that number is hard to decipher given that Google doesn’t report the number of overall broadband subscribers.
The move away from traditional TV is getting a little shove from Google, as well. Google Fiber customers in Charlotte will see the price of their TV plans increase by $20 next year, while new customers will pay $30 more, the Charlotte Observer reported earlier this week. The prices for Internet-only customers haven’t changed since the product launched in 2012.