HDFC Bank launches digital-only marketing campaign

MUMBAI: HDFC Bank on Tuesday launched a national digital-only marketing campaign, reinforcing its position as ‘India’s No. 1 Bank’ in products like credit cards, personal loans and auto loans.

Created by Leo Burnett, the campaign aims to connect with customers by asking them to #StartDoing and talk to India’s No 1 Bank, to fulfil all their needs.

The campaign involves a series of creatives including films that will be showcased across all major digital video platforms like Youtube, Facebook, Hotstar, etc. and also through display ads across digital channels.

Further, HDFC Bank’s wide network of branches and ATMs will also be utilised to talk to the audience.

Through this campaign, HDFC Bank is aiming to leverage a key customer insight, which is that most customers turn to savvy spenders for advice while purchasing cars, durables, etc. and also while taking financial decisions.

The savvy spenders tend to choose the best, know where to go and who to borrow from and HDFC Bank, becomes their natural choice in financial services. The digital campaign aims to create a strong association with the entire community of savvy spenders and position the Bank, with its wide portfolio of retail products, as the destination to fulfil any financial needs or requirement.