Jaguar-Land Rover will offer electric options on all models from 2020

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Land Rover

LONDON (Reuters) – All new Jaguar Land Rover cars will be
available in an electric or hybrid version from 2020, Britain’s
biggest carmaker said on Thursday, as it speeds up plans to
electrify its model range.

Last year, the company, owned by India’s Tata Motors , said it
would offer greener versions of half of its new line-up by 2020,
but it has now ramped up its plans.

Demand for electric models continues to rise sharply and in July
Britain said it would ban the sale of new petrol and diesel cars
from 2040 to cut pollution, replicating plans by France and
cities such as Madrid, Mexico City and Athens.

Carmakers are racing to tap into growing demand for low-emissions
models with Nissan launching a revamped version of its Leaf
electric vehicle on Wednesday in a bid to better take on Tesla’s
Model 3.

Jaguar Land Rover (JLR), which showcased its first electric model
in 2016, said it would release a range of powertrain options over
the coming years.

“We will introduce a portfolio of electrified products across our
model range, embracing fully electric, plug-in hybrid and mild
hybrid vehicles,” said Chief Executive Ralf Speth.

The automaker, which built nearly 550,000 of Britain’s 1.7
million cars last year, has said it wants to build electric
models in its home market but a number of factors need to be in
place first, including support from government and academia.

It will build its first electric model, the I-PACE, in Austria.

Like much of the British car industry, JLR is also worried that
Brexit could leave its car exports facing lengthy customs delays
and tariffs of up to 10 percent, risking the viability of
production in Britain.

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But as traditional carmakers battle with tech firms such as
Google , and disruptive entrants including Tesla, JLR also
unveiled its latest plans to tap into new and developing

At a ‘Tech Fest’ in London, the company is showcasing several
autonomous and connected car gadgets including a steering wheel
called ‘Sayer’ which will contain speech recognition software,
enabling it to answer questions, connect to news, select
entertainment and order food.