At 18-years-old, Kylie Jenner has already founded a multi-faceted empire entirely based off of her reality TV persona. And while she may be the youngest in the family, she’s certainly not the only one to do it: she and her sisters have made a fortune off turning their personalities into hugely successful businesses that span everything from video games to denim to lip kits, and of course, Kylie’s eponymous line of merchandise for all of the fans who want to exclusively wear clothing emblazoned with the youngest Jenner’s name. Today, the teen announced her latest edition to her collection: an array of camouflage gear that she modeled for everyone on Instagram, naturally.
In a video posted to Instagram on Wednesday, Kylie announced to her almost 95 million followers that an “all new camo collection drops on @thekylieshop tomorrow,” and encouraging them to, “check out KylieJennerShop.com to see the countdown.” To tease the launch, she modeled an orange, grey, black, and white camouflage printed baseball hat, sports bra, and sweatpants from the line, zooming in and out on the bra to provide maximum details on the fresh goods.
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A quick visit to the Instagram account for The Kylie Shop itself also shows a few more of the camo pieces that will become available at 10am Thursday morning, including an array of lighters in the same orange print, as well as pink and green, and a green camo bikini that the Lip Kit queen also took it upon herself to model, with more products guaranteed to be revealed right up until the shop officially opens.
And sales must be going well, considering that Kylie also rented out a huge billboard to promote the new line, featuring the same image of her with a blunt bob in a camo bikini on a white back drop with the words “Kylie Shop” on either side of her. Much like her sister Kim, Kylie knows she’s her own best advertisement.
What do you think of Kylie’s new merch? Will you be buying something tomorrow? Sound off below!