NASA dismisses Goop-promoted $120 healing stickers


Published 1:10 pm, Friday, June 23, 2017


Gwyneth Paltrow‘s lifestyle website Goop has a history of encouraging readers to buy some pretty questionable “health” items, and its latest bizarre promotion has drawn a response from NASA.

The website recently promoted a line of stickers, made by the brand “Body Vibes.” The stickers are supposed to “rebalance the energy frequency in our bodies,” according to the Goop post

A pack of 24 stickers costs $120, and according to Gizmodo, the description on Goop originally linked the product to NASA technology:

“Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances.”

The description also states that the stickers will “fill the deficiencies in your reserves, creating a calming effect, smoothing out both physical tension and anxiety,” while “reducing inflammation and boosting cell turnover.”

NASA was not amused.

A spokesperson for NASA told CNN Money that “it doesn’t use carbon material to line its suits, and its current spacesuit has no carbon fibers in it at all.”

Mark Shelhamer, the former chief scientist at NASA’s human research division even told Gizmodo: “Wow. What a load of B.S. this is.”

Goop has since deleted the NASA sentence from the item’s description, adding that “advice and recommendations included on Goop are not formal endorsements,” and that “based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”

The website also added this disclaimer to the end of the description: 

“P.S. Leaving them on for the prescribed three-day period left a few goop staffers with marks on their skin, so be careful to stick them somewhere concealable if you’ve got an event coming up.”

Shellhamer got a kick out of it, stating: “If they promote healing, why do they leave marks on the skin when they are removed?”

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