More and more viewers are opting to ditch their traditional TV
packages for streaming sites, and Netflix is far ahead of its
peers when it comes to making high-quality original shows and
This leaves an opening for streaming services like Netflix, Hulu,
and Amazon Prime Video. And they are going for it.
The three have generated a lot of buzz with their critically
acclaimed original series like “Stranger Things” (Netflix),
“Transparent” (Amazon), and “The Handmaid’s Tale” (Hulu) — all
have been nominated for Emmys.
But which service has the best shows?
The startup LendEDU recently commissioned a poll of 820
millennials to see which streaming site they considered to have
the best original content.
And Netflix won by a landslide — 79% percent of those polled said
they preferred the streaming service’s original content. “Premium
channels,” such as HBO or Showtime, came in at 14%, while Amazon
and Hulu got 3% and 4%, respectively.
You can see the poll results here:
One likely reason Netflix came out ahead is that its programming
budget is gargantuan. Netflix is expected to
spend $7 billion on programming next year and $6 billion this
And original content is key.
Netflix’s chief financial officer, David Wells, announced last
year that Netflix was pushing to make 50% of its offering
original content over the next couple of years,
according to Variety.
Why? Earlier this year, Netflix’s content boss said originals
roughly as efficient per dollar as licensed programming, in
addition to burnishing Netflix’s brand name. And with companies
rethinking their relationships with Netflix, the scale could
continue to tip further toward originals.
The big question will be whether competitors like Amazon, which
JPMorgan estimated would spend about $4.5 billion on video
this year, will catch up in the eyes of viewers — especially