Mobile carriers have been in fierce competition over the past year as consumers have pushed trends like unlimited data plans and the end of contract commitments. T-Mobile saw data volumes growing about 40 percent year-over-year, technology chief Neville Ray told analysts on a conference call last quarter.
The advent of faster internet speeds, coming with 5G-compatible phone chips, is likely to accelerate the competition for wireless customers. The “super cycle” of iPhone 8 customers expected by analysts could also pose an unprecedented challenge for carriers.
Legere said there’s no “magic” behind T-Mobile’s quarterly results, crediting the beat to investments in the network and “good, old-fashioned focus” from engineers.
“This was a competitive quarter,” Legere said. “It was the first full quarter with all the unlimited plans on the market.”